WOMAN'S
BUSINESS Illene Kantrov
Setting:
Scene of the
essay: about the women who made themselves rich by selling things
Thesis of the essay:
Ø Business women of the USA
Ø tried to help woman
Ø made money by selling things
Ø gave advice on health and child care
Ø sell and instruct about beauty
product
Lydia Pinkham's Contribution (the image of Grandmother)
Ø In 1879, sold a medicine called Lydia
E. Pinkham's Vegetable Compound that she had invented herself.
Ø Advertised the product claiming that
this medicine could cure many different diseases and problems aced y the woman
Ø Took interest not only in her
business but also in social services
Ø Also support woman's rights,
temperance and economic reforms
Ø Focused on the welfare of the woman
Ø Encourage woman to consult only female
doctors
Ø Advised woman for dieting exercise,
health and her own medicine
Ø Printed a report and gave it to woman
with the medicine.
Ø Problems , infertility, nervousness,
hysteria and marital conflict
Ø Earned a lot of name and fame
Ø Inspired the woman to develop their
feminine role in the socity
Ø Become something of a folk heroine
Ø endorsed her herbal medicine too.
Helena Rubinstein and Elizabeth Arden
(glamorous socialite) :
Ø Ran their business selling their
cosmetic
Ø These two women were rivals
Ø Attracted the attention of people by
their marriage to European aristocrats
Ø Competed each other
Ø In 1909, Arden, her first line of
make up
Ø Arden, not only skin care and
cosmetics, but finally added hair style, readymade and custom clothes, advise
on nutrition and exercise
Margaret Rudkin (Grandmother) :
Ø Prepared a healthy food, additive
free bread
Ø First used it for her son who was suffering from asthma
Ø thus helped to supplement her
husband's income
Jennie Grossinger (Grandmother)
Ø Ran a resort in New York, which was widely
known for food and entertainment
Ø Her hotel began to serve 150,000
guests in a year
Ø Managed to become a Jewish
Grandmother
Ø Become successful in her business
Gertrude Muller
Ø Invented lots of child care products
Ø Created easiness for people to look
after their children
Ø Invented ' toidey seat' in 1924
Ø Enclosed in the packages, pamphlets
which was written about child raising
Ø Her pamphlets were given by the
doctors and used by home economists
Annie Turnbo-Malone (Social
activist)
Ø A black female capitalist
Ø Worked in the role of social activist
Ø Set up a hair dressing business
Ø Sold a chemical that makes hair look
beautiful
Ø Developed an innovative marketing strategy,
like Pinkham
Ø Also began a school to train people
how to use her products
Ø The school (Poro College )was to uplift the black people
Summary
This essay is about some women from the United States
of America who have been successful in business. The women were not just
businesswomen, however. They did things to make people better educated on the
issues and problems facing women. They also did things to help other people.
However, their interest in making money was usually more important than their
interest in improving society. Many of the women used advertisements which were
incorrect. For example, Lydia Pinkham, who was in favour of stopping people
from drinking alcohol, sold a product that was, itself, as alcoholic as whiskey
or raksi.
